HOTEL BOLD
EAU DE PARFUM
Manifesto
The BOLD world is a universe for those who end their day with a list of "what ifs"; those who are one step away from daring to be their strangest and most spontaneous selves, but are held back by societal constraints and their own reservations; those who go to bed and, before falling asleep, are already dreaming of the unashamed life they wish they could lead.
The Bold world arrives in the form of a takeover. It doesn't wait for the conditions it needs to exist; instead, it provides the boldest and most daring version it can achieve.
It is a dreamlike and crazy world, almost as much as the real one, but it allows everything that might seem surreal to make sense.
The Bold world is accessed through hotels that offer moments of comfort and security, making you feel at home while simultaneously providing the edgy energy and perfect atmosphere for a world where contrasting personalities and striking tones can be free and harmonise.
BOLD is an independent brand that thrives by taking over luxury hotels and their rooms with the intrinsic aim of creating a contrasting universe that encourages and makes space for adventures, allowing users to express their deepest selves.
Bold Eau de Parfum and the Bold universe provide audacity and boldness through adventures in a dreamlike and surreal world.
Bold will be implemented through takeover actions and pop-up installations in high-end hotel chains.
The choice of this format involves creative actions deployed in external spaces and upscale hotels with a passion for culture, creative spirit, and artistry.
Bold challenges the status quo, breaking free from social limitations and constructs that condition empathy.
Bold is unapologetically inclusive, non-binary, and equally sustainable in its production, environmental impact, and human conditions.
When Coco Chanel was asked where one should apply perfume, she replied:
"Wherever one wants to be kissed."
BOLD aspires to go beyond preconceptions, stigmas, and taboos, granting users even more freedom of choice.
To uphold this premise, the chemical composition of the Eau de Parfum has been developed to ensure it is safe for application on any part of the human body.
Bold Eau de Parfum is best enjoyed with an aperitif in the late afternoon, when twilight has not yet arrived, the sun still shines, and a breeze refreshes the skin.
The perfect pairing is a chilled Chardonnay or a gin and tonic with plenty of ice. Bold is recommended as the ideal companion for a relaxed and playful sunset or a lively night out.
The essence of Bold Eau de Parfum is most exquisite between 23°C and 33°C, anywhere in the world, where the absence of clothing lets the wearer’s skin take center stage.
Bold has no age or gender. Bold Eau de Parfum is an opportunity for anyone who wishes to live boldly.
For those who aspire to live outside their comfort zone and never consider it an option again.
For those who dream of challenging and breaking conventions, overcoming barriers, and, when faced with a "can't do," have "watch me do it" ready on their lips.
And for those who, beyond their shyness and desire to break free from limitations, do not conform to what others expect of them. Genuine and transparent, they yearn for the opportunity to show the world their true essence and see opportunities where others see problems.
CLIENT:
ELISAVA, School of Design and Engineering
Project conceived in a MA degree in Design and Art Direction.