APRENDER LÍNGUAS PARA IR MAIS LONGE
This project involved designing a school MUPI billboard with the purpose of redefining the institution’s appeal to a target that prioritizes innovation, boldness, and self-development in education.
The intended audience stands apart from traditional communities, seeking modern educational models that nurture creativity and holistic growth for both their children and themselves.
To connect with this audience, we turned to the vibrant and culturally rich world of street art. Known for its raw, engaging visuals and ability to challenge norms, street art offered a perfect medium to communicate the school’s values in a way that felt fresh and contemporary.
Drawing heavily from the distinctive styles of Banksy and Obey, the design achieved an arresting visual presence while maintaining a clear connection to the school’s ethos.
The designs were meticulously crafted following the guidelines outlined in the brand identity manual, which defines the approved color palette, typography, imagery, and display standards to ensure consistency and alignment with the brand's visual language.
The result was a billboard that functioned as a compelling piece of urban art.
By fusing street art’s bold aesthetics with the school’s core messages of innovation, empowerment, and continuous learning, the design effectively captured the attention of young, progressive parents.
This audience was drawn to the school’s vision of education as a vibrant and transformative journey, mirroring their own values and aspirations.
"Fun Languages Almada is part of a school network of 21 language learning centres, spread across Portugal and with 25 years of educational experience.
The pedagogical methodology used is innovative and focuses on communicative interaction between teacher and student promoted in a spontaneous, natural and non-compulsive way."
CLIENT:
FUN LANGUAGES ALMADA